This weekend, Super Bowl XLVIII will kick off in East Rutherford, N.J. at the MetLife Stadium as Seattle takes on Denver. As the biggest sporting event of the year, millions of viewers will tune in for multiple reasons. Whether it’s a gathering of Seattle fans, Denver fans or people who want to drink a lot of beer, the Super Bowl provides an onslaught of entertainment for everyone. Especially those who watch solely for the commercials.
Each year before the Super Bowl airs, companies will release teasers and even full commercials to gain some pre-game buzz. Here are some of the commercials that will air during Super Bowl XLVIII.
This minute-long commercial features a man buying a new car at CarMax. As he leaves, everyone around him begins the epic slow-clap as he drives home. From nurses and kids selling lemonade, all the way to Sean Astin dressed as Rudy from the 1993 film Rudy, this seems to be on the normal side. The publicized commercial isn’t the most exciting thing CarMax produced for the Super Bowl — it’s the puppy version that has everyone cheering. This is the normal version of CarMax’s commercial followed by the same commercial starring puppies.
Puppy version (which will not air during the game):
The man’s body cologne company will take a different approach for their new line of products titled ‘Peace.’ Unlike past commercials, which have featured women throwing themselves at men who don their cologne, this one is more heartfelt. It features a few different male soldiers and tyrants who decide to make love, not war.
Bruno Mars’ “Count on Me” is the soundtrack to one of Hyundai’s two commercials during the game. This one features a father using his sixth sense to help save his son from multiple accidents growing up. From not falling onto a burning grill or getting hit with a pinata stick, the commercial ends with a plug to Hyundai Genesis’ emergency braking system as the boy gets distracted by a girl on the street. “Remember when only dad could save the day,” the commentator asks to depict the safety of the car.
The second commercial from Hyundai features The Big Bang Theory‘s Johnny Galecki trying to woo a fellow Hyundai Elentra driver to a series of dramatic plot twists.
Leave it to Bud Light to steal the hearts of viewers again this year. During last year’s Big Game, Bud Light aired a heartwarming commercial titled “Brotherhood.” The commercial showed a man raising and training one of the infamous Clydesdales seen in every Super Bowl commercial. As the ad continues, they grow a strong bond together only to have the horse returned to their Budweiser owners. But a happy ending ensued as Clydesdale met trainer a few years later.
This year, their commercial is called “Puppy Love” and features the same actor from last year. In this ad, a puppy escapes from a neighboring farm and finds his way to the horse barn of Clydesdales. After returning the puppy numerous times, the friendship between animals exudes as the Clydesdales escape the barn and run to stop the man from returning the puppy to its rightful home. The tagline “#BestBuds” plays across the screen while Passenger’s hit “Let Her Go” sings in the background.
While some companies leaked their commercials, others focused on short teaser ads to gain excitement for their upcoming commercial. Here are teasers from a multitude of massive companies.
Bud Light recruited the Terminator himself, Arnold Schwarzenegger, to star in their commercial. This teaser shows the Governor decked out in a track suit wearing a long haired wig, ready to play an epic game of ping-pong. The words “whatever is coming 2.2.14” slide across the screen while he stretches in unbelievably short shorts.
One of the most anticipated commercials captures the hearts of Full House fans as Dannon Oikos Greek Yogurt reunited the stars of the show for their Super Bowl ad. John Stamos, Bob Saget and Dave Coulier gather in this teaser which shows Stamos finishing the Super Bowl game with a cup of yogurt, while Saget and Coulier sit clad in pajamas waiting to go to bed. “Don’t you think it’s time we all got our own places,” Saget asks as the shot fades into a dramatic “2.2.14.”
Mars Candies couldn’t decide between featuring Snickers or M&M’s this year but the playful colorful candies made the cut in this teaser for their commercial. This playful ad features Yellow M&M filming himself twerking before being shot with a tranquilizer. Soon, he’s pulled off screen with a ransom note held to the camera, “find out what happens to Yellow 2/2/14.”
Not only will car companies and beer brands have commercials during the Big Game, but a slew of trailers for upcoming films will make their way to the screen.
- “Captain America: The Winter Soldier” (April 4)
- “The Amazing Spider-Man 2” (May 2)
- “Transformers: Age of Extinction” (June 27)
- “Muppets Most Wanted” (March 21)
- “Need For Speed” (March 14)
- “Draft Day” (April 11)
One of the banned ads from this year’s Super Bowl comes from SodaStream. While original reports stated it was banned from Scarlett Johansson’s sexy dance with the drink, new reports are saying it’s because of direct brand bashing. There are four little words that caused his ad to be denied access to this year’s game. “Sorry, Coke and Pepsi” was all it took for Fox to ban the commercial from airing. While Coke and Pepsi are famous for taking direct hits at one another during their commercials, they also are two main sponsors of the Super Bowl.
Super Bowl XLVIII will air Feb. 2, 2014 at 6:25 p.m. on Fox.