According to researchers in Australia, this is the world’s ugliest color.
LuAnne Sorrell (@luannesorrell) June 09, 2016
House Beautiful reports that in 2012 the Australian government hired a research team to figure out what the least appealing color is. They then required cigarette makers to use this color for packaging in an effort to deter consumers from purchasing them.
So next time you are looking to redecorate, you might want to steer clear of “drab dark brown” also known by it’s official name Pantone 448C or Opaque Couche.
Follow Dana on Snapchat at danasdirt.