More and more commercials are parodying big names in music. Jamie Foxx plays Future’s father “Past” in a new Verizon spot, and now James Van Der Beek pretends to be Diplo in order to plug the DJ/Major Lazer member’s upcoming Mad Decent Block Party.
Diplo shared the extended ad on YouTube on June 28. In it, the camera finds Van Der Beek as Diplo sitting at the computer working on new beats. “Sup fam,” he says.
Even though he’s super in demand, he wants everyone to know he’s just an average guy. So he presents “Day in the Life of Diplo,” which reveals that he wakes up on silk sheets to a harp as his alarm clock, has elves helping him create fresh beats and he even has someone to oversee his social media account and add extra “fams” to all his tweets.
“‘Why?’ you may ask?,” Van Der Beek tweeted. “Because I’ve found it’s a lot more fun to ask ‘Why not?'”
It’s an interesting commercial to plug the upcoming mini tour featuring Diplo, Kesha, Lil Dicky and more. The Mad Decent Block Party kicks off July 30 in Ft. Lauderdale. Check out the full tour dates and watch the ad below.
James Van Der Beek (@vanderjames) June 29, 2016
7/30 – Fort Lauderdale, FL @ Revolution Live
8/6 – Brooklyn, NY @ MCU Park
8/7 – Brooklyn, NY @ MCU Park
8/13 – Philadelphia, PA @ Festival Pier at Penn’s Landing
8/19 – Toronto, Ontario @ Fort York Garrison Commons
8/20 – Detroit, MI @ Russell Industrial Center
8/21 – Chicago, IL @ FirstMerit Bank Pavilion at Northerly Island
8/26 – Dallas, TX @ Club Zouk Outside Lot
9/3 – Denver, CO @ Red Rocks Amphitheatre
9/4 – Kansas City, MO @ KC Live! At the Power & Light District
9/9 – Eugene, OR @ Cuthbert Amphitheater
9/10 – Berkley, CA @ Greek Theatre–UC Berkely
9/16 – Phoenix, AZ @ Rawhide
9/17 – Phoenix, AZ @ Rawhide
10/1 – Los Angeles, CA @ L.A. Center Studios