Nordstrom to Stop Selling Ivanka Trump Brand

Nordstrom is ending its relationship with the Ivanka Trump brand.

“We’ve said all along we make buying decisions based on performance,” Nordstrom said in a statement obtained by the New York Times. “In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”

As the Times reports, “The move comes amid an effort by what is called the #GrabYourWallet campaign to encourage shoppers to boycott products with ties to President Trump, his family and his donors.”

Nordstrom primarily sold Ivanka Trump’s line of shoes.

On February 8, President Donald Trump tweeted: “My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!”

The company’s stock rose almost 5 percent on the day of Trump’s tweet, Vox reports.

In a statement, the retailer said: “We made this decision based on performance. Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now. We’ve had a great relationship with the Ivanka Trump team. We’ve had open conversations with them over the past year to share what we’ve seen and Ivanka was personally informed of our decision in early January.”

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